Joyable

Effective & Affordable CBT

The Joyable Challenge

One in four Americans suffers from a mental illness every year, and 85% don’t get help. Joyable aims to cure the world of anxiety and depression through products that are accessible to everyone.

The Process

Joyable had an existing process that was heavily concierge. Early on they were looking to scale their operations and boost their success rates in “graduating” users from their program. Additionally, they had several third party integrations that needed to be fully HIPAA compliant. We quickly designed various approaches to test with users in order to decrease friction in the experience and increase engagement. All design work was then fully released into production based on test success.

The Results

In the month after Joyable launched the new experience, its user base multiplied by 10x. They raised over $10M and were recently acquired by AbleTo.