The Ad Council is well known for creating campaigns addressing the most important issues of our Nation. They brought in Carbon Five to help reimagine their main site and extend their updated brand to the web.
We started with an initial strategy phase focusing on design and communications strategy with the help of our partner, Wordland Design. After the big questions were answered around how the core properties should interconnect, the content themes, and related IA concepts, we moved into a emergent design process where content co-evolved with design, creating a compelling narrative across multiple customer journeys.
The Ad Council’s new site launched in mid-2020 and is enjoying a surge in traffic. We hope to have the opportunity to partner with this amazing organization again.